One of the major trends in the productivity software market in GCC is the growing popularity of cloud-based productivity tools. Cloud-based software offers several advantages, including easy access to data, flexibility, and scalability. Moreover, the increasing adoption of mobile devices and remote work arrangements has further fueled the demand for cloud-based productivity software. Another trend in the market is the integration of artificial intelligence (AI) and machine learning (ML) technologies in productivity software. These technologies can automate routine tasks, provide insights, and improve decision-making, thereby enhancing productivity and efficiency.